![]() Landing pages are especially important if you want to promote this content through search advertising campaigns like Google AdWords. Your landing page content should be different from the content in the PDF and should briefly introduce (i.e., tease) the document’s purpose. Thoughts on strategy delivered to your inbox How to Promote PDF ContentĬonsider creating search-optimized landing pages to promote PDF documents. And make sure to include the keyword closer to the beginning of the text. Optimize your PDF for only one keyword (which should be included in the Title, URL, and filename). Google search results can include content from anywhere in the document, but notice that text from the PDF Title, URL, and Subject are all included in the search results below.Ĭonsider reaching out to Mighty Citizen to determine which targeted keywords should be used for search optimization. The document’s title is the most significant factor in search results, but the subject text will often appear in Google’s search results-and can influence the searcher to click. Word for Mac: File > Properties, Summary tab.Make sure to update the file properties in the document before saving it as a PDF: Google has thousands-and sometimes millions-of pages to choose from when matching a search to a website page, and it’s unlikely that a PDF will appear in Google’s top five results if the PDF isn’t about what people are searching for. The title of the PDF file is one of the most important factors in Google’s algorithm affecting search results. It’s also much easier to include a call to action (CTA) on an HTML webpage-e.g., filling out a form. That’s because visitors can more easily engage and interact with your website on regular webpages than with PDF documents. ![]() This article will help you understand how to optimize your documents for search.īefore you put a bunch of content into PDFs…Ĭertain types of content work well in PDF format, but your most important content should still remain on normal HTML webpages. If you’re using popular programs like Word, Acrobat or InDesign to create PDF files-you’ve come to the right place. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |